Pizza Hut Malaysia

Universal Music Malaysia and Pizza Hut collaborated by repurposing pizza boxes into digital turntables to create the world’s first singing pizza. A QR code on the box directed the user to download the Singing Pizza App - a digital music service with access to multiple features including curated playlists, exclusive competitions, rewards and restaurant discounts and the chance to win unique experiences with artists. To launch the activation and build the hype a series of PR events and media amplification were carried out, from launch event with artist appearances and performances to social media posts from local artists.