Allianz Malaysia

12-month branding campaign to promote Allianz We Care Community and increase brand exposure. The campaign kick start with corporate theme track “We Care” performed by Alvin Chong, Nicole Lai, Dolla, and Jannine Weigel followed with a UGC campaign as winners get to be featured in the official MV. To further strengthen the campaign message, Allianz Malaysia and UM are also hosting a virtual run and virtual concert in second phase of the campaign and partial of the revenue will be donating to a NGO organization